Client Overview

Offertissima, a prominent home decor retailer in Croatia, boasts a network of over 70 physical stores and is poised to expand its brick-and-mortar presence. Recognized as a premier destination for cost-conscious customers, Offertissima offers an extensive array of household products, ranging from celebratory decorations to essential home tools.

Challenges and Objectives

As Offertissima aimed to open five new stores in 2023, a pivotal challenge emerged: the company's two area managers were already stretched across multiple locations, and due to lack of workforce on the market, they needed to secure an alternative to a third manager. Consequently, ensuring standardised operations and maintaining store quality within the existing management structure became paramount. Offertissima sought to optimise its operational processes through digital means, collaborating with Bitreport to address these challenges.

Solution

To tackle the issues at hand, Offertissima embarked on a comprehensive process optimization journey in partnership with Bitreport. The pivotal steps taken were as follows:

1. Digitising Checklists

Bitreport assisted Offertissima in transforming the pen & paper checklists used by area managers during their store visits into a seamless digital format. The tailored digital checklists facilitated efficient task completion, automatic data retention, and streamlined report dissemination. This transition saved area managers approximately three hours per store visit, while also empowering the management team with real-time insights.

2. Automated Action Plans

Leveraging Bitreport's capabilities, Offertissima introduced a feature enabling the automatic generation of action plans compiled of tasks based on completed checklists. This innovation ensured continuous store enhancement by assigning improvement-oriented tasks to field workers. Area managers benefitted from the assurance that tasks were being addressed promptly. In addition, there was a 40% increase in task allocation to field managers, which consequently led to improved timeliness in task completion and a notable enhancement in the overall appearance of the stores.